The Ripple Effect is increasing your connection points…

1) A business connects with a customer
2) A customer connects with friends and peers
3) Friends and peers connect with the business

Rippling is non-survey feedback that is designed to advance to 2) and 3).




David Armano's illustration, below, is about bloggers, and counting their sphere of influence by the number of links they have back to their blogs. Rippling is not blogging, but Mr. Armano has nonetheless illustrated perfectly the ripple effect:

Why Rippling Works - Four Key Statistics, One Unstoppable Trend:

(1) Customers Trust Each Other	(2) Recommendations build trust. Trust accelerates action.
(3) Customers guiding customers is an unstoppable trend.	(4) Customers use the internet to research local purchases.

Here's how Rippling works:

After installing the "View Ripples - Ripple Us" button..

Three Steps:

All ripples are available for viewing on a "Ripples Received" page:

Customers that ripple a business receive their own "Ripples Given" page. For those that want to tell their friends who they do business with, and how it went, they can now collect all their ripples and send their friends to their page:

Businesses also have a secure place to review and manage ripples received:

Businesses also receive a secure dashboard:

In a world that trusts customer voices, the ripple effect is a new way to engage customers; not to extract data, but to connect, change a relationship, and expand your ripple of influence. With ripples flowing into Twitter and Facebook, how far will it go?